Presenting The Deal
Chapter K. (continued)
What You Say Makes A Difference
Words To The Wise
Forms:
Flip chart Presentation
Flip chart Presentation With Script
ALLEN: Because, I think I know what’s right for each of these neighborhoods. I'll tell you the way I typically work these situations. I generally like to do a partnership. Someone puts up the money, I do the work and then we split the profits. So you’re kind of a silent partner, but I would love for you to go look at the house so you know where your money is going while the work is in progress. What I do ask, is don't tell me how to do my job, because I've done that enough times and I think I can convince you that I know how to do it. Basically all you have to do is write a check in the beginning and I'll give you a check at the end.
JOHN: That sounds pretty simple. Have you done this with other partners in the past that maybe I could contact and talk to and see what their experience was?
ALLEN: Absolutely. I’d be willing to give you a list of names and phone numbers, and they’re all people here in the Atlanta area.
JOHN: Oh wonderful, well that would be great. That would make me feel much, much better.
ALLEN: I want you to fee comfortable. This really ought to be something you can do and sleep comfortably at night. And if you can't, to tell you the truth I don't want you as a partner. I don't want you calling me up at two o’clock in the morning, worried about your investment. I sleep well at night and I want you to do the same.
JOHN: That sounds great. I think if you could give me that list and I could just contact a few of your previous partners and if they had good experience that I certainly would be interest.
ALLEN: OK, great, I'll get you that list tomorrow.
JOHN: Thanks.
Preparations Beforehand
√ Know that marketing yourself is at least as important as the product
√ Have a mind set of personal marketing
√ Dress appropriately to convey the image you want
√ Be clear about your objective, to obtain a financial friend with whom
you can do business with a number of times
√ Practice your presentation talking to strangers if you need to
√ Learn as much as possible beforehand about the personal background of your
prospect in order to be able to build rapport initially
√ Nurture as many possible future business relationships as you can … you never
know when you'll need them
√ Be completely prepared so you don't fumble or need to make apologies.
Presenting The Deal - Chapter K (continued)